Capital goods design

Nowadays, designs in mechanical engineering are becoming more of a decisive buying factor. Where technology, quality and price of the different providers is comparable, design is decisive. Industrial design belongs to the soft sales factors which have a significant contribution to the success of a product. The central tasks of the technical design are the shape and color conception, the brand and corporate design developments, and of course the improvement of the user experience with a machine. In the foreground, these are always the specific target groups and the optimization of the central handling processes.

When designing a product, another essential target of the design in mechanical engineering is the emotionalization of the product. The product shows its specific and technical innovation by a special appearance and exceptional design. Our numerous and very successful projects convinces people with a striking design, formal long-life cycle, brand identity forms and the innovative use of material. We are distinguished by our decades of experience in technical design, the extensive industry knowledge and also our numerous design awards, which we receive for our work every year.


Further categories

Good to know...

A small glossary intended to
simplify the understanding of design Glossary

Synonym for „Marke“ in German. Branding derives from the English „make a branding“ and indicates the transfer from brand to product. The use of „Branding“ in design is mostly graphic logo placement on products in comparison with the specific company CI guidelines. Moreover branding is establishment and further brand evolution.



defortec GmbH
Breitwasenring 15
72135 Tübingen/Dettenhausen

Fon: 0049 7157/72118-20
Fax: 0049 7157/72118-50