The
Briefing
Define
design brief
Analysis
Define
conditions
Structuring
Define
Product Structure
Development
Define
Design concept
Designfreeze
Fix
Design concept
Detailing
Hand over
Basic construction
Care
Advise and mediate
during implementation
Develop design in a structured manner
Developing successful design is our profession and our passion. In order to achieve this goal, you need motivation, creative talent, extensive project experience, diverse technical skills and of course a sophisticated design process. As times change, our design office in Dettenhausen, near Tübingen, uses modern technologies such as virtual reality and 3D printing for the design process.
After many years of product development and around 200 successfully completed projects, we offer our customers a design process that enables safe and targeted project development. Our design agency has various options for adapting this process depending on your product, your objectives or the development budget. In this way, we can offer you the ideal process for your individual design development, which enables a coordinated project process and thus a successful product.
Each of our projects starts with the design process. It starts with preparatory activities, strategy and creative workshops, data viewing and the joint definition of a project briefing. This is how we work out
Design strategy
Together with our customers we develop in the first step the entrepreneurial vision in a strategy workshop. We assist companies to phrase and define their future corporate brand to clearly distinguish from competitors.
Analysis / Design thinking
In this early step of the project we intensively analyze the customer´s product, the market and its market position to explore development potentials. The acquired insights, coupled with our extensive development experience, form a substantial basis for the following design development.
Design conception
We develop product visions, new concepts with logical functions and emotionalize the product through its terrific design. Clear, distinctive and innovative structures as well as the combination of shape, the material and function provide the product its prospective, unique character. As a result, first brand shaping elements are defined at this step.
Innovation
We develop product visions, new concepts with logical functions and emotionalize the product through its terrific design. Clear, distinctive and innovative structures as well as the combination of shape, the material and function provide the product its prospective, unique character. As a result, first brand shaping elements are defined at this step.
Test setups / Functional models
During development, functional and handling ideas are evolved with partly complex test setups. These test models enable us to constantly test and optimize our ideas. In order to make reference to functional optimization, the experimental build is parallel to the concept design. These models are produced in our own model workshop. Thus we quickly and directly get first experiences from the proven ideas to provide economic developments to our costumer´s products.
Variation
Within the conception of the design, we mostly develop two or three variants to serve our customers different options for new creative approaches. These created variants are based on findings from strategy workshop. In context of a comprehensive presentation, different concepts are presented, discussed and evaluated. We decide with our customers which concept will be pursued.
Design enhancement
The detailed development of the chosen design variant is realized with in the CAD system, SolidWorks, to provide 3D data for the final construction to the engineers. At this stage, close cooperation with the customer´s development engineers is very important to achieve the appointed project goals.
Construction
We offer a detailed 3D CAD development to implement the design concept into a perfect product. We use the latest CAD software such as SolidWorks to enable perfect data transfer to our clients and suppliers. Our implementation expertise connected with our strong design competence guarantees a pioneering but also economically realizable design.
System design
The systematic transfer and adaption of a design concept systems to a product family increases the effectiveness of the new design. It also enhances the brand recognition and strengthens the new brand appearance. A convertable and high quality brand image distinguishes us from the competitors and enhances the product acceptance.
Visualization and animation
As an additional service, we provide photorealistic product presentations as images and film, long before the real product exists. This is an important element for successful product marketing. Furthermore, we build in-house high complex models in every scale for trade fair exhibitions or show rooms. Films and animations are important for many of our clients as marketing and distribution tool.
Design model making
Through our expertise and our very well equipped model workshop, we are able to realize high complex design models in every scale for fairs or showrooms.