Model making design
Model making is divided mainly into three areas: functional, prototype and design models.
Functional models provide the essential and characteristic features of a product. They are used during the development of the design, to check and develop new and innovative functions. With the help of these exact experimental setups, the functional units are verified.
Prototypes correspond to the end product optically and functionally. Due to the haptic handling of the detailed prototype, the product can be tested for user friendliness, material, form and function before the start of production.
Design models are produced for presentations at fairs or in showrooms in a detailed and scale-appropriate manner. These simulate complex functions in a simplified way and give a perfect impression of the design and the core functions of the original product.
The scale of a model can be chosen freely. Larger models with a high level of detail are offer for trade fair appearances. Smaller models in travel-case format are ideal for customer visits and consultations.
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simplify the understanding of design Glossary
The unique selling point is an outstanding performance feature, which sets a product or service apart from its competitors, in design, marketing and selling psychology. These characteristics can be shaped functionally and/or creatively. In a successful design and development process can thereby grow veritable advantages for the customer and the corporate value. The unique selling point should be „strong in defense“, target-group oriented and economically, but also realizable in price, time and quality. A unique selling point is an individual benefit and creates in addition with other factors the brand promise.