Qunfeng Sanitation Vehicles

Environmental consciousness meets aesthetics

By redesigning their extensive series of urban sanitation and cleaning vehicles, Qunfeng meets the requested standards based in the newly established, stricter environment protection laws in China. This innovative series offers substantial solutions for all urban cleaning and sanitation tasks while fitting the urban environment perfectly with their modern appearance.

Modern product family

The series includes a garbage collection truck, a road sweeping truck, a small electric sweeper for pedestrian zones, a sewerage cleaning truck and a water purification truck. This complex vehicle system is the first of its kind with a brand-specific design applied to all the different structures and functionalities. This system differentiates far from other competitive products making it a unique appearance in this sector.

Brand identity by systemic design

The versatile design which can be adapted to all of the different shapes and forms shows a typical and brandshaping structure to enable a design independently of the different truck cabin designs that change in dependence of the clients preferences. The design creates a strong brand identity giving the brand a strong public appeal by representing it in urban environments.

Project overview

Further categories

Good to know...

A small glossary intended to
simplify the understanding of design Glossary
"Unique selling proposition (USP)"

The unique selling point is an outstanding performance feature, which sets a product or service apart from its competitors, in design, marketing and selling psychology. These characteristics can be shaped functionally and/or creatively. In a successful design and development process can thereby grow veritable advantages for the customer and the corporate value. The unique selling point should be „strong in defense“, target-group oriented and economically, but also realizable in price, time and quality. A unique selling point is an individual benefit and creates in addition with other factors the brand promise.