Rotzler Tarvos cable winch
Powerful and compact
As part of the extensive design process, defortec developed the new and brand formative product language of the Tarvos rope winch series. Due to its puristic and powerful appearance, the company Rotzler impressively distinguishes itself from the competitors.
Strong segmentation, as a recurring design feature, combined with a solid state device conveys stability and value. Smooth and flat surfaces emphasize the high-quality and professional character of the rope winches and, combined with striking lettering, ensure a strong brand presence. The use of cast aluminum and iron parts allow soft and distinct shapes.
The interaction of clear, shaping elements, compact design and the materials used creates a high degree of recognition and enormously emotionalises the technically appealing product. The use of gray and aluminum castings as a manufacturing process enables the soft and independent form language.
The cable winch Tarvos is once again an evidence for defortec´s exceptional design quality. The product family is awarded with the Baden-Würrtemberg Design Award 2016 Silver.
Thoughtful colour concept
The orange color is used exclusively for the cable drum which clearly signalizes a potential source of danger. Therefore the choice of color is not only dependent upon aesthetical requirements but also fulfills a safety function. The design of the static components such as the support and the trusses show stability and tranquility.
The black grey finish gives a strong contrast to the orange drum. The white aluminum colored gear cover underlines the technical aspect of the drive side.
Good to know...
simplify the understanding of design Glossary
Synonym for „Marke“ in German. Branding derives from the English „make a branding“ and indicates the transfer from brand to product. The use of „Branding“ in design is mostly graphic logo placement on products in comparison with the specific company CI guidelines. Moreover branding is establishment and further brand evolution.