Rotzler Tarvos cable winch

Powerful and compact

As part of the extensive design process, defortec developed the new and brand formative product language of the Tarvos rope winch series. Due to its puristic and powerful appearance, the company Rotzler impressively distinguishes  itself from the competitors.

Strong segmentation, as a recurring design feature, combined with a solid state device conveys stability and value. Smooth and flat surfaces emphasize the high-quality and professional character of the rope winches and, combined with striking lettering, ensure a strong brand presence. The use of cast aluminum and iron parts allow soft and distinct shapes.

The interaction of clear, shaping elements, compact design and the materials used creates a high degree of recognition and enormously emotionalises the technically appealing product. The use of gray and aluminum castings as a manufacturing process enables the soft and independent form language.

Design award

The cable winch Tarvos is once again an evidence for defortec´s exceptional design quality. The product family is awarded with the Baden-Würrtemberg Design Award 2016 Silver.

Thoughtful colour concept

The orange color is used exclusively for the cable drum which clearly signalizes a potential source of danger. Therefore the choice of color is not only dependent upon aesthetical requirements but also fulfills a safety function. The design of the static components such as the support and the trusses show stability and tranquility.

The black grey finish gives a strong contrast to the orange drum. The white aluminum colored gear cover underlines the technical aspect of the drive side.

Project overview

Further categories

Good to know...

A small glossary intended to
simplify the understanding of design Glossary
"Capital goods + Design"

In science of economics capital goods are durable and economically efficient goods, which are acquired by companies to create and process further goods. They are recognized as fixed assets. The design and development of capital goods is about strengthening, optimization and emotionalizing of production units and other production accessories such as testing equipment and tools.