Consumer goods design
Consumer goods are products, which are known from daily use. Examples are office, kitchen, sanitary and, of course, electronic products. In this field, the function of the products is very often comparable. The design is, therefore, given a very special status. It is often the only distinguishing feature besides brand and price.
The development of design must deal intensively with the respective target groups which generates design concepts and distinctive features that makes products appealing and convincing. The classic design aspects such as form, color, materiality, haptics and ergonomics as well as naming and branding are of particular importance in the consumer goods sector.
However, today’s designs also need to consider properties, such as noises, signals and the weight of a product. All these characteristics taken together form the user experience, the overall perception and evaluation of a product with all the senses.
In addition, defortec, is also constantly trying to develop new ideas for the utility, which offer appreciably added value in the use of the product. The combination of perfect design and additional usability creates the perfect product from our point of view.
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simplify the understanding of design Glossary
The German Congress of Brand- and Design is an important international congress in the design industry and is organized by the German Design Council.