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Yxlon International
User interface design for x-ray systems to make tests on materials of automotive components.
www.yxlon.de
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A small glossary intended to
simplify the understanding of design Glossary
simplify the understanding of design Glossary
"Unique selling proposition (USP)"
The unique selling point is an outstanding performance feature, which sets a product or service apart from its competitors, in design, marketing and selling psychology. These characteristics can be shaped functionally and/or creatively. In a successful design and development process can thereby grow veritable advantages for the customer and the corporate value. The unique selling point should be „strong in defense“, target-group oriented and economically, but also realizable in price, time and quality. A unique selling point is an individual benefit and creates in addition with other factors the brand promise.