Industrial design or product design is focused on concepts for industrially produced products. It‘s mainly divided into two sections: a) the designing of consumption goods and b) the designing of capital goods. Consumption goods are furniture, sanitary products, and electronic products, while capital goods involve design development from product plants and medicine and laboratory equipment. It‘s concentrated on products for professional users. On these projects the designer works often in interdisciplinary teams. Its responsibilities are structure studies, brand development, optimization of the function while taking into account the needs of the target group. A designer is an creator for series-produced products and not an artist who is creating a single item.