Consumer goods design

Consumer goods are products, which are known from daily use. Examples are office, kitchen, sanitary and, of course, electronic products. In this field, the function of the products is very often comparable. The design is, therefore, given a very special status. It is often the only distinguishing feature besides brand and price.

The development of design must deal intensively with the respective target groups which generates design concepts and distinctive features that makes products appealing and convincing. The classic design aspects such as form, color, materiality, haptics and ergonomics as well as naming and branding are of particular importance in the consumer goods sector.

 

However, today’s designs also need to consider properties, such as noises, signals and the weight of a product. All these characteristics taken together form the user experience, the overall perception and evaluation of a product with all the senses.

 

In addition, defortec, is also constantly trying to develop new ideas for the utility, which offer appreciably added value in the use of the product. The combination of perfect design and additional usability creates the perfect product from our point of view.

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Further categories

Good to know...

A small glossary intended to
simplify the understanding of design Glossary
"User experience (UX)"

Sum of all perceptions while using a product, a controller, or environment. The user experience defines all aspects of a users experience while interacting with a product or a software.


Contact

Kontakt

defortec GmbH
Breitwasenring 15
72135 Tübingen/Dettenhausen
Germany

Fon: 0049 7157/72118-20
Fax: 0049 7157/72118-50
info@defortec.de